Well I had to get your attention somehow, didn't I?

Has the mobile device killed traditional branding? Arguably, for the time being, it has. Currently brands and agencies are trying so hard to get iPhone applications out, mobile sites, blackberry apps, that what has fallen to the wayside of late is the initial overall object; branding. This of course isn't done on purpose but it is almost as if the technologies / platforms that are used to deliver the content are speaking more to the brand than the brand itself. If a company wants to suggest they are "cutting edge" (yeah well...I used it, f off) or "innovative" (christ...can I get a shout out to "leverage" while I’m at it) they have more of a shot by using a specific technology, then trying to ‘design’ around it. If a major brand has an app in the iStore (??? iStore - can you blame me?) that is brand enough for them.

Look around at all these mobile applications, all these sites; so simple, straight to the point, clutter free... breath it in cause it feels pretty good if you ask me. I jumped to the American Express mobile site the other day and it actually looked good, it was honest and naked. Go to their current debacle of a website and watch as they try to squeeze AJAX into a 20th century framework and it oozes pain...you want to get in and out so bad it reminds you of a ....hmmm not going to go there...but it was bad and probably had something to do with porn...

So what is it that I am rambling on about...yes...currently mobile is so fresh and new that the actual platform speaks more to the brand itself than the brand. Next time you visit a mobile site enjoy the simplicity of it all...and perhaps ask yourself if you can pay this forward into the traditional webspace (which is dying anyway but we'll chat later on that)... content truly is king at the moment; you either have something I want or need or don't...let's hope that, for now, it stays that way.